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Assistant Vice Chancellor for Marketing, Communications and Signature Events
Job Category:   Managerial/Professional
Unit:   External Relations
Position Code:   SSER8810A
Status:   Filled
Closing Date:   Applicant review and screening will begin on or around May 5th and will continue through selection.
Salary:   $125,000 - $150,000
Location:   DCC - Downtown Campus Center
Background check:   Background check is required

The University of California, Merced, is the newest of the University of California system's 10 campuses and the first American research university built in the 21st century. With more than 8,000 undergraduate and graduate students, UC Merced offers an environment that combines a commitment to diversity, inclusion, collaboration and professional development. With bachelor's, master's and doctoral degree programs, strong research and academic partnerships, and community involvement, the UC Merced campus is continually evolving and requires talented, knowledgeable and dynamic educators, researchers, management and staff.

Ranked among the best public universities in the nation by U.S. News and World Report, UC Merced is uniquely equipped to provide educational opportunities for highly qualified students from the San Joaquin Valley and throughout California. The campus enjoys a special connection with nearby Yosemite National Park, is on the cutting edge of sustainability in construction and design, and supports the economic development of Merced and the region.

In Fall 2016, UC Merced broke ground on a $1.3 billion public-private partnership that is unprecedented in higher education. The Merced 2020 Project will nearly double the physical capacity of the campus by 2020, enhancing academic distinction, student success and research excellence. In 2018, UC Merced opened the Downtown Campus Center, a $33 million, three-story administrative building located in the heart of Merced.


The Assistant Vice Chancellor for Marketing, Communications and Signature Events, oversees a large department or multiple smaller units through subordinate managers OR manages a highly specialized technical function / team. He/she has significant responsibility to achieve broadly stated goals through subordinate managers. Determines objectives, directs programs, develops strategies and policies, manages human, financial, and physical resources, and functions with a high degree of autonomy. Proactively assesses risk to establish systems and procedures to protect organizational assets. She/he determines strategies for a program with organization-wide impact. Reporting to the Vice Chancellor and Chief External Relations Officer, the Assistant Vice Chancellor for Marketing, Communications and Signature Events will oversee all campus-wide strategic marketing and communication efforts, and the university’s signature events programming.

The AVC will be responsible for creating, implementing and sustaining a multi-year strategic marketing and communications program by coordinating and integrating a broad range of marketing functions, public relations efforts, internal communications, and university signature events. The position provides strategic advising to senior leadership, including the deans of the schools and vice chancellors. The AVC has significant responsibility, including leading and managing a talented and goal-oriented centralized marketing, public relations, protocol and special events staff, and coordinating other marketing functions, communications activities and special events throughout the institution. Provides leadership to ensure that long-term goals and objectives of the schools and several divisions are aligned with the teaching, research and public service mission of a pre-eminent university system. The successful candidate will be recognized as an influencer within External Relations and by campus academic and administrative leadership. Represents UC Merced at UC system-wide meetings and discussions.


1) Strategy and Advising:
Represents the Vice Chancellor with authority to make decisions on high-level task forces and long- and short-range strategic planning as it relates to marketing, communications and special events. Consults directly with senior academic and administrative leadership to achieve solutions with high level stakeholders such as faculty, deans, senior administrators, Office of the President, public agencies and the community to enhance UC Merced’s reputation and build strategic regional strategies through marketing, communications and signature events. This includes coordinating efforts with and among campus partners to include the Chancellor and the Provost, Enrollment Management, Research and Economic Development, the Merced 2020 Project team, Athletics, Auxiliary Enterprises, etc.

Creates, implements and sustains marketing, communications and special events strategies that will enable UC Merced to cultivate and enhance meaningful relationships with targeted, high-level external audiences, including the media, prospective donors, corporations and foundations and key business leaders and other influencers. Serves as a liaison between the Office of the President and UC Merced on executive communications and engagements, and marketing initiatives.

Works with leadership team and staff to recognize internal and external communications opportunities and solutions and define and execute appropriate strategies to support key initiatives. Inspires creative thinking and fosters solutions-oriented problem solving.

Prioritize strategic initiatives and projects that will impact the campus and institutional reputation and overall brand.

Measures and monitors progress toward achievement of the organization's strategic initiatives, utilizing market research and analytics to drive decision making.

Leads planning for and responds to institutional crises and emerging issues.

2) Marketing, Communications and Events Management:
Establishes staff performance and development goals, including performance metrics and accountability. Promotes a culture of high performance, teamwork, collaboration and continuous improvement through learning. Mentors staff.

Works collaboratively with subject matter experts throughout the university to design frameworks and strategies around shared responsibility for content development. Ensures the quality of varied and integrated marketing, communications and event products and services including: brand building, print and digital publications, websites, and multi-media, social and other media align with institutional priorities.

Sets priorities with input and buy-in from key internal partners, including deans and vice chancellors. Exercises judgment to prioritize new opportunities as they arise. Works collaboratively with and across divisions, schools and subject matter experts to create frameworks and strategies for shared responsibility for content development; works with academic and administrative leaders to identify and achieve marketing and messaging goals.

Oversees the operational budget and staffing plan for marketing, public relations and protocol and special events programming.

Qualifications:   - Bachelor's degree in Journalism, Communications, Marketing, Public Relations or related field and six years of progressively responsible related experience (REQUIRED).

- Advanced degree and a minimum 10 years of experience with 5 years in a senior management role either in-house or with an agency. Experience in a non-profit educational or cultural setting (PREFERRED).

- Excellent knowledge and understanding of all aspects of communications, including strategic planning for various media venues, technical aspects and requirements of various venues, and the most appropriate and effective applications.

- Thorough knowledge and understanding of technical applications including design concepts, various media and mediums, applications, etc. to effectively manage / supervise professional technical staff.

- Thorough knowledge of the location, including its mission, vision, goals, policies, and infrastructure; strong knowledge of current affairs and issues in higher education and / or health sciences. \

- Excellent skills to create, develop and implement long and short-term strategic communications plans.

- Excellent skills to advise and consult management on all aspects of communications, ranging from developing effective communication strategies to appropriately responding to inquiries regarding sensitive or complex issues or information.

- Excellent written, verbal, interpersonal communications, active listening and political acumen skills.

- Excellent knowledge and skills in financial and personnel administration and management.

- Excellent management skills to select, train, manage, motivate and evaluate professional communications staff to produce high quality work; skill to take corrective action as required.

- Excellent analytical, critical thinking, project management and problem recognition, avoidance and resolution skills.

- Excellent skills to ensure production of high quality work within budget and time constraints.
To Apply:   Click on the link below to use our new on-line application system.

If you do not have internet access you may mail your application, resume, and cover letter to: University of California, Merced, 5200 North Lake Rd., Merced CA 95343. Please list the job number on the subject line.

NOTICE: This position is not open. We are not accepting applications at this time.

    The University of California is an Equal Employment Opportunity/Affirmative Action employer and invites applications from all qualified applicants, including women, minorities, veterans, and individual with disabilities, who will enrich the teaching, research and public service missions of the university. All qualified applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age or protected veteran status. For the complete University of California nondiscrimination and affirmative action policy, see: UC Nondiscrimination & Affirmative Action Policy: https://policy.ucop.edu/doc/4000376/DiscHarassAffirmAction

As of January 1, 2014 the University of California, Merced will be a smoke and tobacco free workplace. Information and the Smoke and Tobacco Free policy is available at

E-Verify: Effective September 8, 2009, all employers who receive Federal contracts and grants are required to comply with E-Verify, an Internet-based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA). E-Verify electronically verifies employment eligibility by comparing information provided on the I-9 form to records in the DHS and SSA databases. Certain positions funded by federal contracts/subcontracts requires UC Merced to notify job applicants that an E-Verify check will be conducted and the successful candidate must pass the E-Verify check.
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